Market Segmentation Partners is a full service market research firm applying advanced qualitative and quantitative techniques to deliver deep, actionable results.

Our passion is finding growth and profit opportunities and to increase marketing return on investment.

We go beyond traditional market research methods, using the latest psychological techniques to identify the powerful emotional motivations that drive consumer behavior, and multivariate tools to find market insights that other companies have missed.

You'll achieve measurable results with increases in market share, loyalty, competitive advantage, brand equity, innovation, and customer knowledge. We'll help you find effective solutions to your marketing challenges, with great service, accuracy, reliability, and in the shortest time possible.